Proavenal®: Where Health Meets Design
Understanding the brand and the user
The process began with an in-depth immersion into the Proavenal® brand and its target audience. Through conversations and analysis, we understood the core values of the brand and the needs of healthcare professionals, such as dermatologists, medical cosmetologists, pharmacists, and healthcare officials.
Informational brochure for healthcare professionals
We developed a brochure aimed at dermatologists, medical cosmetologists, pharmacists, and other healthcare professionals. This material was designed to concentrate the most relevant information about the product in a clear and concise manner, ensuring professionals could easily access the key benefits of Proavenal® in a practical and accessible way.
Advertising billboard in Montevideo
A billboard was designed in Montevideo to increase the visibility of Proavenal® in the public space. This visual piece was created to capture the attention of passersby directly, highlighting the product’s qualities in a simple and effective way, with the goal of generating greater brand recognition in the city.
Visual Aid complementing the brochure
To complement the brochure, a visual aid was designed digitally, reinforcing the product message in a clear and visual way. This digital material was created to supplement the information presented in the brochure, providing professionals with an additional accessible resource to further their understanding of the benefits of Proavenal®.
